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Alice B. Acheson

Alice B. Acheson, established her independent marketing and publicity organization in New York City in July 1981 (with moves to San Francisco in 1988, and the Pacific Northwest in April 1996). She utilizes more than 30 years of publishing experience, including six as Editor, to teach and consult on publishing questions. Her company provides a full range of bilingual (English and Spanish) services for publishers, authors, illustrators and photographers of fiction and non-fiction on a national, regional and/or local basis. These services include marketing (from book contract through publication date), publicity (including author tours), special sales, and subsidiary rights (especially magazines and book clubs).

All of these services (except in Spanish) were utilized by the publisher of OLD TURTLE, winner of the 1993 American Booksellers Book of the Year Award, quite a feat for a first book when Pfeifer-Hamilton had never published a children's book nor marketed any book nationally. For that success and more, Acheson won the 1993 LITERARY MARKET PLACE Award for Outside Services in Advertising/ Promotion/Publicity.

Previously, at Simon and Schuster, she handled the publicity for four books that appeared simultaneously on The New York Times bestseller list.* During the following year at Crown Publishers, Inc. she added THE CLAN OF THE CAVE BEAR by Jean Auel and Simon Bond's 101 USES FOR A DEAD CAT to her list of accomplishments.>

Listed in Who's Who in the Media and Communications, Acheson was Associate Editor of Trade Books at McGraw-Hill Book Company, prior to working in publicity.

In addition to her publicity and consulting work, Alice maintains an active teaching schedule: For beginning and intermediate publishers, she teaches two classes on marketing under the auspices of Publishers Marketing Association at the annual Book Expo America convention; for booksellers she conducts a variety of marketing workshops; for authors, illustrators and photographers throughout the U.S., she also teaches a three-hour workshop on the verbal pitch entitled "The Greatest Marketing Tool of All."

* DONAHUE by Phil Donahue & Co., HEARTSOUNDS by Martha Weinman Lear, DOCTOR FISCHER OF GENEVA OR THE BOMB PARTY by Graham Greene, and SINS OF THE FATHERS by Susan Howatch. Indeed, there were actually five books on "the" list at the same time. However, one would "fall off" as the other entered. The fifth was a first novel, GREEN MONDAY by Michael M. Thomas. Therefore, the list included all five aspects of adult book publishing -- commercial and literary fiction, nonfiction and a first novel.

Sign up for: April 9 - 10, 2005, YOU'RE WRITING THE MANUSCRIPT, NOW WHAT?

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