Alice B. Acheson
Alice B. Acheson, established her independent marketing and publicity organization
in New York City in July 1981 (with moves to San Francisco in 1988, and
the Pacific Northwest in April 1996). She utilizes more than 30 years
of publishing experience, including six as Editor, to teach and consult
on publishing questions. Her company provides a full range of bilingual
(English and Spanish) services for publishers, authors, illustrators and
photographers of fiction and non-fiction on a national, regional and/or
local basis. These services include marketing (from book contract through
publication date), publicity (including author tours), special sales,
and subsidiary rights (especially magazines and book clubs).
All of these services (except in Spanish) were utilized
by the publisher of OLD TURTLE
, winner of the 1993 American Booksellers
Book of the Year Award, quite a feat for a first book when Pfeifer-Hamilton
had never published a children's book nor marketed any book nationally.
For that success and more, Acheson won the 1993 LITERARY MARKET PLACE
Award for Outside Services in Advertising/ Promotion/Publicity.
Previously, at Simon and Schuster, she handled the publicity
for four books that appeared simultaneously on The New York Times bestseller
list.* During the following year at Crown Publishers, Inc. she added THE
CLAN OF THE CAVE BEAR
by Jean Auel and Simon Bond's 101 USES
FOR A DEAD CAT
to her list of accomplishments.>
Listed in Who's Who in the Media and Communications, Acheson
was Associate Editor of Trade Books at McGraw-Hill Book Company, prior
to working in publicity.
In addition to her publicity and consulting work, Alice
maintains an active teaching schedule: For beginning and intermediate
publishers, she teaches two classes on marketing under the auspices of
Publishers Marketing Association at the annual Book Expo America convention;
for booksellers she conducts a variety of marketing workshops; for authors,
illustrators and photographers throughout the U.S., she also teaches a
three-hour workshop on the verbal pitch entitled "The Greatest Marketing
Tool of All."
by Phil Donahue & Co., HEARTSOUNDS
by Martha Weinman Lear, DOCTOR FISCHER OF GENEVA OR THE BOMB PARTY
by Graham Greene, and SINS OF THE FATHERS
by Susan Howatch. Indeed,
there were actually five books on "the" list at the same time.
However, one would "fall off" as the other entered. The fifth
was a first novel, GREEN MONDAY
by Michael M. Thomas. Therefore,
the list included all five aspects of adult book publishing -- commercial
and literary fiction, nonfiction and a first novel.
Sign up for: April 9 - 10, 2005,
YOU'RE WRITING THE MANUSCRIPT, NOW WHAT?
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